Get Your Game Face On!

sportsWhew – what a whirlwind! Football just wrapped up, now we’re right in the middle of an electric NCAA March Madness tourney and baseball will be starting again soon. But sports aren’t the only thing ramping up – your busy season is just around the corner! What are you doing to prepare?

 

We’d love to help you get off to the right start and make it the best spring / summer yet – so today we’ve got a reminder on all the training and support services you have access to as a Z57 client. We’ve also got a GREAT prospecting technique you can use to drum up some new leads as we go into the warmer months. Click any link below for more content!

Unlimited Training & Support

Just a reminder – Z57 offers one-of-a-kind unlimited support and training to all clients.

We Will Teach You How To Succeed

In addition to providing modern, easy to use tools – we are dedicated to teaching our clients how to USE those tools to achieve marketing success. That’s why we offer a variety of different training options designed to provide comprehensive training while offering flexibility for your busy schedule.

One-on-One Coaching:
We will work with you to help you meet and exceed your business goals. Just ask for an appointment and we’ll hook you up!

Live Interactive Webcasts:
Work with the same coaches and get the same great content you do in one-on-one sessions with the added benefit of flexible scheduling! (GoZPro.com)

Online Learning Center:
Access valuable training content anytime, day or night, with the Z57 Academy Campus. (GoZPro.com)

Ongoing Support:
Anytime you have questions or need guidance, call us!
We’re here to help. (800-899-8148 Option 5)

Develop Your Competitive Edge

You need to have a strong marketing strategy to make sure you’re staying ahead of your competition.  Why not take some time out of your prospecting to tap into a lead source that is not often sought after? We’re talking about FSBOs!
Our FSBO strategy will help you accomplish two key things:

  1. It will help you build out your Listings Portfolio
  2. It will create an opportunity to generate a new listing contract

90% of FSBO’s are not able to complete the transaction on their own because they tend to price themselves out of the market and they have very few resources when it comes to marketing their home successfully. While that’s a bummer for the seller, it creates an amazing prospecting opportunity for you to swoop in and save the day!

why fsboThis strategy is designed to help you generate a listing contract when a FSBO has been on the market for a while but is yet to sell. Keep in mind that this strategy is not exclusive to FSBOs – you can also use it for expired listings or any traditional listing presentation.

Prospecting a FSBO Step 1: Offer a FREE service

Go to craigslist, click on “Real Estate for Sale” under the housing category and select “By Owner” at the top of the page. Find a listing you like and note the sellers contact information.
find a fsbo

Once you identified a potential FSBO, call them and offer them the following services:

  • A listing page on your website
  • Free Listing Emails to all your book of business
  • Syndication to Trulia
  • Exposure on Facebook, Twitter and other social sites
  • A Craigslist marketing program

Prospecting a FSBO Step 2: Set an appointment

set appointment

The FBSO is going to be blown away by the fact that you’re offering to provide all of this advertising for their listing free of charge – so of course, they’ll accept your offer. Now it’s time for you to set an appointment to go over all the details. Think of this appointment as a Listing Presentation – although you are not officially listing their home at this time, keep in mind this strategy is designed for you to eventually get the listing contract.

Prospecting a FSBO Step 3: Get your stuff together

listing

Prior to your appointment, drive by the home and take four or more pictures of the exterior of the home, or if the craigslist photos are a good quality, you can use those. Put together a great sounding simple description and add dd the listing to your website. Click here for instructions

 

Prospecting a FSBO Step 4: Sell your services

Here’s the goal:

  1. Sell your services – focusing heavily on your marketing strategy
  2. Get your prospect to start marketing their home immediately

The first step is to show off all the features and benefits of your services and to emphasize the difference it will make to have you as a resource compared to what can be accomplished by going  it alone. Show them the page on your website, how clean it is and how nice the photos look. Then, show them the craigslist ad you can automatically generate to get leads back to the site. Don’t forget to highlight the additional listing exposure they’ll get when their listing is posted on Trulia via your syndication field. You can provide a full service marketing solution designed to sell that home! The best part? You only have to do 15 minutes of prep work and set a 30 minute appointment. A sale is a huge payoff for 45 minutes of leg work!

Prospecting a FSBO Step 5: Get Referrals

Now it’s time to get referrals and generate exposure on THE most traveled website in the world: Facebook. Deliver the bold statement: “Let’s start marketing your house immediately!” The FSBO will be excited to work with you. Direct them to do the following:

share

  • Hover the mouse over the Share button under the listing address
  • Click on the Facebook Icon
  • Log in to their Facebook account
  • Type in a short sentence about their property “Great house seeks family to make it home”
  • Share the link

At this point – you just got business exposure on your FSBO’s news feed and are visible to their friends, family and acquaintances and your FSBO got valuable marketing for their home and potential leads. At this point, it’s time to ask for the listing.

Alright  now you’ve got a simple strategy that will allow you to turn a motivated seller into a listing contract. What are you waiting for – give it a try!

Message from the News Desk

Understanding the Client Lifecycle

client lifecycle

Do you understand what that means to your business? Put simply, it means that if you don’t make an effort to keep your business top of mind with your past clients and prospects, they are extremely likely to work with another agent. Why? Two reasons:

  1. Since the average consumer buys or sells a home every seven years, that gives them plenty of time to be distracted by things other than your business.  Reach out a few times a year to check in and make sure you are the first person they think of when it’s time to start considering buying or selling. With some good organization and a few simple outreach tactics, you will see repeat business time and time again.
  2. Once the buyer or seller is ready to select an agent, they do so in 30 days!
    If you’re checking in at regular intervals, you should know when your prospects are starting to get more serious about buying or selling. As soon as you get the green light, be sure to step up to answer any questions they have and to share any listings you have access to. Being proactive is the best way to generate consistent business.

So how do you go about doing this in an organized way that doesn’t take up a ton of your time? Use the marketing tools built in to your PropertyPulse account to stay in touch! This month’s issue of ZPro Press is focused on simplifying your lead nurturing with automated marketing tools. Read and learn!

Marching on to a successful March!

Drip Marketing System

Stay Top of Mind with Prospect & Past Clients
Keep your prospects engaged without lifting a finger! With our NEW Drip email system, your leads will automatically receive relevant, branded marketing campaigns. Message content is based on lead source – ensuring your buyer and seller leads receive useful information and guidance that aligns with their real estate needs.

Drip Message

Fast Start
To help jump start your success, several campaigns have been activated in your account. Follow the steps below to access and customize your drip email campaigns.

To Access Your Drip Email Manager:

  1. Click here to log in to PropertyPulse
  2. Click on the “Marketing” tab
  3. Click on “Drip Manager” on the left side of the page

To Customize Your Drip Campaigns:

  • Click the checkbox next to any campaign title and select activate, deactivate or delete from the “Update Selected” menu to change your campaign status
  • Click on the campaign name to edit message frequency and recipients
  • Click on the template name to edit and customize message content

Questions?
Leave a comment below or you can contact us via live chat at www.Z57.com, by email at customerservice@Z57.com, or by phone at 800-899-8148 Option 5.

Lead Nurturing – Simplified.

5 Tips to Help You Simplify Lead Nurturing with PropertyPulse:

1. Put Your Lead Manager to Work
Last month, we talked about different ways you can use your PropertyPulse lead manager to keep your leads organized. The best way to stay on top of it is to consistently assign a group or groups and status or statuses to each of your leads. Revisit last month’s article for all the details on how to do so.

2. Review Drip Campaigns
Our drip email marketing system has tons of built-in campaigns designed to save you the trouble of having to come up with original content to write. Of course, you’re welcome to customize any and all messaging and to add your own as well – but we want to simplify the process for you as much as possible. In fact, leads with certain statuses are automatically assigned to specific campaigns to help you keep in touch without lifting a finger! To review default campaigns:

3. Regular Outreach is a Must
In addition to enrolling your leads in drip marketing campaigns, we recommend you personally reach out to your book of business every 3 months to check in and see how things are going. Make a quick call – it’s ok if they don’t answer – just leave a message letting them know you’re checking in. Be sure to include your website URL in the message so your more passive leads have a less invasive way to get back to you. Reaching out every few months gives you a great opportunity to reconnect. Be sure to note any intel you get from your outreach in your lead files!

4. Add Your Own Touches
Customization can go a long way in helping to build a successful lead nurturing strategy.Try something new every once in a while and see how it goes. Maybe you like to send out a birthday card to your past clients – or a home ownership anniversary card. Maybe you love dogs so you create little gift baskets for your pet-owner clients for the holidays. Whatever you fancy – incorporate it into your business! Your prospects will appreciate that you take the time to stand among the crowd of agents.

5. Follow-Up Consistently
I know, I know… you’ve heard this one a million times… but seriously, it is SO important. In fact, quick and consistent follow-up is quite possibly the most important element of successful lead nurturing. Let’s say your prospect receives a drip campaign from you that highlights the benefits of owning versus renting. They start thinking about it and a few days later, they reach out to you with a few questions about the process. You see the email but you’re on the road and don’t have time to reply right that moment so you flag it for later. A week later, you re-discover the email and realize you dropped the ball. You can reply, but there’s a decent chance your prospect has already gone elsewhere to get their questions answered. If you do anything right – stay on top of your communication with potential clients. One missed opportunity can mean a missed commission that could have been in your pocket!

Bonus – Tip #6: Ask for Help!
Our goal is to help you be successful and we’ve got a dedicated team of marketing experts here to answer your questions and help you come up with great marketing strategies. If you need help – please don’t hesitate to let us know! Also – please make sure you’re taking full advantage of our webinars and help center resources. Bookmark www.GoZPro.com for easy access!

 

Message from the News Desk

How to Keep Yourself Motivated in 2014

It’s a typical pattern… the year comes to a close, you re-evaluate all the things you accomplished (or didn’t accomplish) throughout the year – then you make plans to accomplish tons of great things the next year. Even if you’re not a big time new years resolution maker, you likely use the new year as an opportunity to regroup and ramp up your motivation to succeed. So now it’s been a few weeks and January is almost over – how does it feel? Are you still hanging in there or are you faltering? Today I’ve got some great tips for you on how to stay motivated beyond the new year.

1. Remember the why.
top 10Really focus on the rewarding elements of your career and take some time to reflect back on why you chose to go into real estate. You could even make a list of all the cool things you get to do and experience as an agent. Rediscovering passions for your work that you haven’t recently thought about on a daily basis is a great way to put a little pep in your step!

 

2.  Learn to leverage your mornings.

sun

Caveat – I am not a morning person… but I find that when I take the time to get up a little early and do something for myself before I dive into work, it really makes a big difference in my day. Do some yoga, enjoy your coffee and read the paper, listen to your favorite music… Whatever it is that makes you happy – commit to making the time to do it. When you start the day with a positive attitude, you’re much more likely to have the good feelings follow you throughout the day.

3. Constantly think of ways to improve.
Time to Evaluate Clock Review or Assessment ManagementPlan out some strategy time in your weekly agenda and you’ll be amazed at how quickly a little evaluation and analysis can help you discover easy ways to save time or generate better results. Think of ways to improve your daily process, your marketing strategy or your lead nurturing and follow-up. There’s low hanging fruit out there – go get it! Want guidance? Attend a free webinar or call us at 800-899-8148 and we’ll walk you through it.

4. Reward yourself for a job well done.
rewardWe are all so connected to work these days… with smartphones constantly notifying us of new emails and calendar appointments, work is demanding of your time whether you’re “on the clock” or not.  With that type of mentality, it’s really easy to work work work and never give yourself any kudos for a job well done. Make sure that when you close on a house or hit your sales goal for the quarter, you take a moment to step back and celebrate before jumping into the next thing. Even if you just treat yourself to a coffee and take a few minutes to read a book or meet up with a friend for dinner, acknowledging your successes will go a long way to keep you motivated when there’s not enough hours in the day.

Hopefully these tips will help you stay motivated in 2014!

If you have any tips you’d like to share, please leave a comment below.

Featured Listings Program

Get Maximum Listing Exposure
Ready to impress your sellers and generate more buyer leads?
Featured Listings get top placement on Trulia which means
up to 4X more listing views per month!

Feature Your Listings in 3 Easy Steps!

Step 1: Log in to PropertyPulse and click on the Listings tabInline image 3
Step 2: Click the blue “Enable” button next to the listing you’d like to feature.
Inline image 2
Step 3: Check  the box next to “I agree” and click on the”Feature My Listings!” button
Inline image 1

Click here to log in to PropertyPulse and get started!

Questions? Post them in the comment section below!