Motivate, Educate, Inspire!

rah rahWhew – this year is just flying by! We’re well into spring and sneaking up on good old summertime which likely means your schedule is starting to become just a liiiitle bit hectic. That’s why we’re here to give you some motivation this month!

First and foremost –  thank you for your continued business – it really means a lot to us. We appreciate that you chose Z57 as your marketing platform and we are extremely excited to help you have a successful busy season in 2014.

To help motivate you, we’re going to cover a new automated marketing program that’s available to all Z57 customers and share some of your peers awesome success stories with you! Even if you’ve only got a couple minutes, check out the positive, motivating content this month – it’ll put a pep in your step and a smile on your face!

Check it out:

NEW Accelerator Program

Save Time, Generate Results. How? Let us do the busy work for you!

Busy real estate agents (like you!) are always on a quest to find more ways to save time on their marketing so they can invest time in the most important part of their business – face-time with prospects and clients that ultimately closing deals. That’s why we created a revolutionary marketing program that takes the busy work out of ongoing business promotion. With our NEW Accelerator program, our team will work diligently to promote your Facebook business page and your listings on your behalf.

Want to learn more about our Accelerator program?
Give us a call at 800-899-8148 Option 5!

Top 10 Client Testimonials

There’s nothing we love more than hearing our client’s success stories! To keep you motivated to stay focused on results – I’d like to share our  top 10 testimonials of 2014:

DRUMROLL PLEASE!
drum-roll1

# 10: Our business page has a great new look! We love that our clients can search homes directly on our website and love the school sites too! We are looking forward to the auto posts and getting more social media exposure!
– Dana C. & Sadie W., Broker, Chicago IL

# 9: Z57 continues to exceed my expectations with the support staff’s responsiveness and willingness to provide assistance in development of our updated website. It’s a pleasure to work with a team of professionals dedicated to helping their customers succeed.
– Valerie S., Owner / Broker, New Market, NH

# 8: Loving Z57 – you guys have been great to work with. You have a YES attitude, when it comes to making changes, adding pictures, new logos and updating. Thank You Z.
– Rodney W., Broker, Harrisonburg, VA 

# 7: I have to say that the support group here at Z57 ranks amongst the best in any industry that I have dealt with. This speaks to the culture of the company.
– Edward H., Broker, Westbrook, C
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# 6: In 2005, I sought Z57’s expertise in building a sales platform. I was able to become exceedingly busy in a relatively short amount of time which resulted in winning Coldwell Banker’s coveted Golden Circle Award three years in a row.  Thank you, every one of you, no matter what department you are in at Z57!
– Charlotte C., REALTOR®, Napa Valley, CA

# 5: I have been in commercial real estate now for over 30 years. I have been a customer of Z57 for over 3 years. It is always nice to have someone on the other end of the phone that is knowledgeable and courteous to help me navigate all this technology. Thank you!
 – Rollin C., CCIM, Hot Springs, AR

# 4: I have been a part of the SEO optimization program for almost 2 months and have received 36 leads so far. There are a few buyers that are seriously looking at buying property in the next few months. It will definitely pay for itself and then some.
– Andy M., REALTOR®, Indiatlantic, FL

# 3: I am very happy with Z57. I get calls 2-3 times a week from companies trying to get me to switch. I tell them I’m not interested because they can’t compete.
– Bill M., Broker Associate, Peoria IL

# 2: I just joined Z57 and in less than 3 days I have over 110 likes on my business Facebook page. It’s custom with all the bells and whistles! The blogs are up to date and informative for my audience – one produced over 55 views in just hours. The site is state of art with drip campaigns and more. Better get on board with all that Z57 has to offer before the agent down the street does.
– Tom C., Commercial Point, OH

# 1: When I actually listen to the advice of the Z57 staff, I see results in my business. One such piece of advice was to call a visitor to my site as quickly as possible – which I did on a Sunday afternoon. I phoned the visitor and he began laughing and said, “Wow! That is service.” That call has already generated well over 4 million in business directly and through referrals.
Brian D., ABR, Middleton, WI

A huge thanks to all of our wonderful clients.

Have your own success story to share?
Submit it here! You’ll be entered into our $100 monthly testimonial giveaway :)

Get Your Game Face On!

sportsWhew – what a whirlwind! Football just wrapped up, now we’re right in the middle of an electric NCAA March Madness tourney and baseball will be starting again soon. But sports aren’t the only thing ramping up – your busy season is just around the corner! What are you doing to prepare?

 

We’d love to help you get off to the right start and make it the best spring / summer yet – so today we’ve got a reminder on all the training and support services you have access to as a Z57 client. We’ve also got a GREAT prospecting technique you can use to drum up some new leads as we go into the warmer months. Click any link below for more content!

Unlimited Training & Support

Just a reminder – Z57 offers one-of-a-kind unlimited support and training to all clients.

We Will Teach You How To Succeed

In addition to providing modern, easy to use tools – we are dedicated to teaching our clients how to USE those tools to achieve marketing success. That’s why we offer a variety of different training options designed to provide comprehensive training while offering flexibility for your busy schedule.

One-on-One Coaching:
We will work with you to help you meet and exceed your business goals. Just ask for an appointment and we’ll hook you up!

Live Interactive Webcasts:
Work with the same coaches and get the same great content you do in one-on-one sessions with the added benefit of flexible scheduling! (GoZPro.com)

Online Learning Center:
Access valuable training content anytime, day or night, with the Z57 Academy Campus. (GoZPro.com)

Ongoing Support:
Anytime you have questions or need guidance, call us!
We’re here to help. (800-899-8148 Option 5)

Develop Your Competitive Edge

You need to have a strong marketing strategy to make sure you’re staying ahead of your competition.  Why not take some time out of your prospecting to tap into a lead source that is not often sought after? We’re talking about FSBOs!
Our FSBO strategy will help you accomplish two key things:

  1. It will help you build out your Listings Portfolio
  2. It will create an opportunity to generate a new listing contract

90% of FSBO’s are not able to complete the transaction on their own because they tend to price themselves out of the market and they have very few resources when it comes to marketing their home successfully. While that’s a bummer for the seller, it creates an amazing prospecting opportunity for you to swoop in and save the day!

why fsboThis strategy is designed to help you generate a listing contract when a FSBO has been on the market for a while but is yet to sell. Keep in mind that this strategy is not exclusive to FSBOs – you can also use it for expired listings or any traditional listing presentation.

Prospecting a FSBO Step 1: Offer a FREE service

Go to craigslist, click on “Real Estate for Sale” under the housing category and select “By Owner” at the top of the page. Find a listing you like and note the sellers contact information.
find a fsbo

Once you identified a potential FSBO, call them and offer them the following services:

  • A listing page on your website
  • Free Listing Emails to all your book of business
  • Syndication to Trulia
  • Exposure on Facebook, Twitter and other social sites
  • A Craigslist marketing program

Prospecting a FSBO Step 2: Set an appointment

set appointment

The FBSO is going to be blown away by the fact that you’re offering to provide all of this advertising for their listing free of charge – so of course, they’ll accept your offer. Now it’s time for you to set an appointment to go over all the details. Think of this appointment as a Listing Presentation – although you are not officially listing their home at this time, keep in mind this strategy is designed for you to eventually get the listing contract.

Prospecting a FSBO Step 3: Get your stuff together

listing

Prior to your appointment, drive by the home and take four or more pictures of the exterior of the home, or if the craigslist photos are a good quality, you can use those. Put together a great sounding simple description and add dd the listing to your website. Click here for instructions

 

Prospecting a FSBO Step 4: Sell your services

Here’s the goal:

  1. Sell your services – focusing heavily on your marketing strategy
  2. Get your prospect to start marketing their home immediately

The first step is to show off all the features and benefits of your services and to emphasize the difference it will make to have you as a resource compared to what can be accomplished by going  it alone. Show them the page on your website, how clean it is and how nice the photos look. Then, show them the craigslist ad you can automatically generate to get leads back to the site. Don’t forget to highlight the additional listing exposure they’ll get when their listing is posted on Trulia via your syndication field. You can provide a full service marketing solution designed to sell that home! The best part? You only have to do 15 minutes of prep work and set a 30 minute appointment. A sale is a huge payoff for 45 minutes of leg work!

Prospecting a FSBO Step 5: Get Referrals

Now it’s time to get referrals and generate exposure on THE most traveled website in the world: Facebook. Deliver the bold statement: “Let’s start marketing your house immediately!” The FSBO will be excited to work with you. Direct them to do the following:

share

  • Hover the mouse over the Share button under the listing address
  • Click on the Facebook Icon
  • Log in to their Facebook account
  • Type in a short sentence about their property “Great house seeks family to make it home”
  • Share the link

At this point – you just got business exposure on your FSBO’s news feed and are visible to their friends, family and acquaintances and your FSBO got valuable marketing for their home and potential leads. At this point, it’s time to ask for the listing.

Alright  now you’ve got a simple strategy that will allow you to turn a motivated seller into a listing contract. What are you waiting for – give it a try!

Message from the News Desk

Understanding the Client Lifecycle

client lifecycle

Do you understand what that means to your business? Put simply, it means that if you don’t make an effort to keep your business top of mind with your past clients and prospects, they are extremely likely to work with another agent. Why? Two reasons:

  1. Since the average consumer buys or sells a home every seven years, that gives them plenty of time to be distracted by things other than your business.  Reach out a few times a year to check in and make sure you are the first person they think of when it’s time to start considering buying or selling. With some good organization and a few simple outreach tactics, you will see repeat business time and time again.
  2. Once the buyer or seller is ready to select an agent, they do so in 30 days!
    If you’re checking in at regular intervals, you should know when your prospects are starting to get more serious about buying or selling. As soon as you get the green light, be sure to step up to answer any questions they have and to share any listings you have access to. Being proactive is the best way to generate consistent business.

So how do you go about doing this in an organized way that doesn’t take up a ton of your time? Use the marketing tools built in to your PropertyPulse account to stay in touch! This month’s issue of ZPro Press is focused on simplifying your lead nurturing with automated marketing tools. Read and learn!

Marching on to a successful March!

Drip Marketing System

Stay Top of Mind with Prospect & Past Clients
Keep your prospects engaged without lifting a finger! With our NEW Drip email system, your leads will automatically receive relevant, branded marketing campaigns. Message content is based on lead source – ensuring your buyer and seller leads receive useful information and guidance that aligns with their real estate needs.

Drip Message

Fast Start
To help jump start your success, several campaigns have been activated in your account. Follow the steps below to access and customize your drip email campaigns.

To Access Your Drip Email Manager:

  1. Click here to log in to PropertyPulse
  2. Click on the “Marketing” tab
  3. Click on “Drip Manager” on the left side of the page

To Customize Your Drip Campaigns:

  • Click the checkbox next to any campaign title and select activate, deactivate or delete from the “Update Selected” menu to change your campaign status
  • Click on the campaign name to edit message frequency and recipients
  • Click on the template name to edit and customize message content

Questions?
Leave a comment below or you can contact us via live chat at www.Z57.com, by email at customerservice@Z57.com, or by phone at 800-899-8148 Option 5.