Message from the ZPro News Desk

Did you hear the exciting news?
Z57 has completely revamped our customer service setup to give much more individualized support to our clients! From here on out, you have access to your very own support team and will be working with the same few individuals every time you call or email Z57.

Why is that exciting?
Because your support team will offer consistent support for your every need. Your team will get to know you and will personalize your support to help you meet your business goals. Haven’t met your team yet? Give us a call at 800-899-8148 and we’ll introduce you!

We’ve also got some really exciting news to share but we’re going to have to keep it hush-hush until January. All I can tell you now is that it is a big change and you’re going to like it a lot. Enjoy the suspense!

The 12 Holiday Marketing Tips

Tis’ the season to focus on spending time with loved ones and getting in some quality rest and relaxation time. To help you get in as much relaxation as possible, we’ve condensed this month’s ZPro Press into a top 12 list of holiday marketing tips that are easy to implement, will save you time, will get you prepared for 2012 and most importantly will make a great impression on your prospects and book of business.

The 12 Days of Marketing with your ZPro

1. On the first day of Marketing my ZPro said to me, enjoy your holiday! Most importantly – enjoy your holidays and prepare for a wonderful new year! Okay so that one is not so much a tip, more of a ‘pretty-please’. There are some very exciting new features and changes coming soon from Z57 and we’re working hard to make sure we’re ready to support you better than ever in 2012! We want you rested for the New Year.

2. On the second day of Marketing my ZPro said to me, use scents of the season. While staging open houses, be sure to add some holiday scented potpourri or oil plug-ins. It takes 30 seconds and visitors will warm up to the welcoming holiday, homey scents and will be able to visualize calling the property their new home.

3. On the third day of Marketing my ZPro said to me, personalize your marketing. Personalize your listing postcards and drip email campaigns to include messages of season’s greetings and holiday cheer. You’re already sending out your listing postcards to your book of business once a week so take an extra ten seconds and personalize your message! Realtors® who highlight relatable events become more personable to their clients and prospects, making them more likeable and ultimately more successful.

4. On the fourth day of Marketing my ZPro said to me, decorate for open houses. Set up some non-denominational holiday decorations at any homes that you’re currently showing. You don’t have to go overboard, just set out an item here or there – it will take just a few minutes and they can be inexpensive items. The more someone can visualize themselves spending special, quality time with family in a home, the more likely they are to become attached to it and the more likely you are to make a sale!

5. On the fifth day of Marketing my ZPro said to me, get involved in charity! Find a local charitable cause to support, share your plans across your social networks and encourage others to get involved. Many of you likely get involved in holiday giving already – just take a few extra minutes to share it with your network! You could collect toys for Toys for Tots or set up a fundraising page for the Salvation Army Holiday Giving campaign. Show off your big heart, gain followers on your social networks, build your referral base and do something good for others in a time of need.

6. On the sixth day of Marketing my ZPro said to me, add cheer to your website. Add a holiday photo to your website. Clients will be impressed that you have current, timely information on your site. It will take you less than a minute and will show the spirit of the season and the spirit of hard work – bound to impress!

7. On the seventh day of Marketing my ZPro said to me, send greeting cards. There are several online resources that offer free and paid e-cards and printable cards (see http://www.erealtycards.com/ ) for Realtors® to send out to their clients. With e-cards, you can often send to an email list that you simply copy and paste so it would only take a couple minutes to send out cards to your book of business. The gesture will be appreciated and it will get your name back in front of your potential leads in a very cheerful way!

8. On the eighth day of Marketing my ZPro said to me, connect with clients on Facebook. Use your Facebook page to connect with your network. Take a few minutes to ask questions about holiday plans, make suggestions on different community activities, recipes or craft projects and be sure to wish everyone a happy holiday season! Show that you’re interested in what your network is up to.

9. On the ninth day of Marketing my ZPro said to me, take some goodies. If you make any delicious holiday goodies, take leftovers along to your open houses or listing presentations. You’ve already done the work and a thoughtful gesture goes a long way in impressing a client!

10. On the tenth day of Marketing my ZPro said to me, clean up your leads. Start preparing for 2012 – clean up your lead database. Set aside a little time to purge old leads and add any new ones you’ve found on Facebook or through other resources. Make sure you’re starting out the year fresh and with your best foot forward. It will save you tons of time in the New Year!

11. On the eleventh day of Marketing my ZPro said to me, schedule early. Get any marketing campaigns that will be going out between now and the New Year ready to launch now. You’re going to be busy visiting family and celebrating the holidays so be sure to automate as much of your work as possible to free up your time.

12. On the twelfth day of Marketing my ZPro said to me put holiday lights on your yard sign. It will only take you about five minutes to get it set up and you’re guaranteed to get inquisitive visitors picking up flyers as they drive around neighborhoods checking out holiday lights with their families.

Everybody now!

12 Holiday Marketing Tips:
12. Lights on your yard sign
11. Schedule early
10. Clean up your leads
9. Take some goodies
8. Connect on Facebook
7. Send greeting cards
6. Add cheer to your website
5. Get involved in charity
4. Decorate open houses
3. Personalize your marketing,
2. Use scents of the season,
1. And enjoy your holiday!

Holiday Inspiration

This month – we’ll leave you with two fun holiday photos… the house of lights and the house of laughs.

No captions necessary this month. I just saved you thirty seconds of thinking! Enjoy!

 

Imagine what their electricity bill must cost!

 

 

 

A new favorite – the Ditto house. What clever neighbors!

 

 

 

Happy Holidays! Have fun, be safe and enjoy!

Message from the ZPro News Desk

Happy Thanksgiving

 

 

Turkey and Football and Naps, Oh My!
I hope you are as excited for the holiday as we are at Z57. The trifecta of delicious food, quality time with family and friends and football is hard to beat!

With Thanksgiving comes a focus on togetherness, family and home – another trifecta that creates a beautiful setting for your marketing efforts.  How you ask? Try these techniques:

i. Add taglines to your listings that highlight the holiday season: For
example, if you have a great family home, you could add a photo of the dining area
with a tagline that reads “Picture carving the turkey with your loved ones in this
beautiful family home.”

ii. When staging or showing a house, add a little holiday flair: Viewing a
house is similar to test driving a car. The prospective buyers are feeling it out to see
if they can picture themselves living in the home. The easier it is to
visualize a happy occasion in the home, the better response you’re going to get.
Take a few minutes to set up some festive décor – set the dining room table or hang
a fall wreath on the front door.

iii. Use Thanksgiving to generate social content: Keeping your fans up-to-
date with current information that is relevant to the season is a great way to build
credibility as a local expert! Use this national common ground to engage your fans.
Ask them to share their favorite Thanksgiving dish or holiday tradition. Post fun
crafts your fans can do with their kids or share your favorite recipe. You can even
highlight different charitable efforts that are going on around your community.

The more you engage your clients, the better the chance they’ll come to you or refer friends and family to you when they need a quality Realtor®

ZPro of the Month: Our 1000th Grad, Chris Emmett!

Chris EmmettZ57 Inc., a real estate Internet marketing firm, is pleased to announce the 1000th graduate of its Z57 Academy – ZPro 100 Series Realtor Internet and social media marketing courses.  North Pole, Alaska, REALTOR®, Chris Emmett of Century 21 Gold Rush achieved his ZPro certification just in time for the holidays.

Z57, Inc., a leading provider of real estate online marketing services, announced today that North Pole, Alaska-based real estate agent, Chris Emmett of Century 21 Gold Rush, was Z57 Academy’s 1000th graduate.  Emmett, a North Pole military relocation specialist, earned his ZPro Certification by completing the ZPro 100 Series course work. With the holidays just around the corner, Emmett’s achievement may help some military families find a home in the city whose slogan is “Where the spirit of Christmas lives year ‘round.”

Training 1000 graduates is a key milestone for Z57 Academy, the education division of Z57. ZPro graduates master a comprehensive course lineup covering topics that include social media marketing, optimizing traffic and visibility, selling with single property websites, online and offline marketing campaigns and mobile applications. As Z57 Academy students hit milestones in their coursework, they earn Z57 website upgrades.

Emmett’s real estate office is located on St. Nicholas Drive in North Pole, Alaska.  Based in Fairbanks North Star County, he serves North Pole, Fairbanks, Eielson AFB, Fort Wainwright, and Salcha areas. As a member of the United States Air Force, he understands the unique needs of military families.  Getting Permanent Change of Station (PCS) orders is stressful. With ZPro training Emmet improved his skill set to include mastering online marketing – making his client’s transition in to or out of their home as smooth as possible.

The Z57 Academy’s ZPro Certification program consists of five courses. The one-on-one sessions provide agents with proven actionable tasks that make their website more competitive and marketable. The ZPro 100 Series courses cover: a quick-start guide; posting for results; selling with single property web sites; promoting your business; and selling with Facebook.  “I really enjoyed working with Chris. During every session we had great conversations, and he was eager to learn and see results. Chris definitely demonstrated he mastered today’s Internet strategies to help both his sellers and buyers,” said ZPro Specialist Alexis Davidian.
Chris Emmett said, “Z57 educated me on how to integrate my real estate business online: Craigslist, Social Media, Single Property Websites, and a Mobile website have all impacted my business. In addition my Search Engine Marketing program has provided a turn-key solution for long term search engine placement.  The combination of the Z57 Academy and the monthly guaranteed traffic that I am getting from SEM have generated over 4000 unique visitors and almost 200 leads from website in less than three months!  I am now set to be the top agent in my market, thanks to Z57. ”

“The Z57 Academy takes up where traditional real estate education ends.  Without implementing ZPro online marketing strategies, real estate agents like Chris Emmet would be left out in the cold in this competitive Internet real estate space,” said Z57 CEO Steve Weber. “Selling homes online today involves knowledge and proven marketing tactics. It’s ironic that a North Pole Realtor as our 1000th graduate as we head into the holiday season. But no, we didn’t plan it this way!”

About Z57 Inc.
San Diego-based Z57, Inc. is a personal Web marketing company for thousands of real estate professionals. Founded in 1998, the company specializes in feature-rich designed websites, with content, listings, lead capture and conversion tools, buyer/seller traffic generation through effective online marketing plans, listing syndication, Search Engine Optimization, drip e-mail marketing and a highly trained and responsive customer service team. Z57 provides clients nationwide with proven real estate solutions matched with personal service from more than 150 dedicated employees. The company’s education division, Z57 Academy, specializes in courses to educate Realtors in Internet marketing strategies. The Southern California Internet marketing firm was recognized as an Inc. 5000 company and one of San Diego’s top Web Development and Design Companies. For more information call (800) 899-8148 or visit www.Z57.com.

ZPro Specialist Corner with Alexis Davidian

Alexis is a worldly adrenaline junkie – she’s traveled to six out of seven continents and has set a goal to go cage-diving with great white sharks. She’s also an extraordinary ZPro Specialist who teaches Realtors® how to generate huge success for their business. Her favorite part of being a ZPro Specialist? Alexis says, “I get to interact with clients one-on-one and get to learn about their market and their business. It’s great to have a job where I know that I’m teaching people things that will directly impact their business and make them successful. I get to build relationships and help people all at the same time – that’s very rewarding!”

Alexis is the lucky ZPro Specialist who graduated our 1000th grad, Chris Emmett. (See the full story here). Alexis found it very exciting to work with Chris. “He was just starting out and really followed the program. He got about 200 leads inside of two months with borrowed listings. Not only did he grow his business but he really impressed the other agents at his brokerage by generating refferrals and driving business,” says Alexis. Not only did Chris get a strong start for himself, but he created strong rapport with his fellow agents. Great work Chris!

During our chat, Alexis also took some time to share some her insight on how Realtors® can  make the most of their Academy coursework and use it to grow their business. Her lesson is simple, but it’s very important. So important in fact, that it’s often overlooked. So Alexis, what’s the secret to success?

“Follow up with your leads,” says Alexis.
Well that seems easy – right?

Simple – true. But the fact is, often times Realtors don’t effectively follow up and it costs them a significant amount of business. Think about it this way… if you get a lead that you don’t follow up with you miss out on potential commission. If that same lead referred their sister-in-law and best friend to you, you would have missed out on three commission checks. If you don’t follow up with lead A, you won’t get lead B and C.

We understand that following up can be a bit time consuming at first. Here are some tips from Alexis on the best way to capture a lead and turn them into a client:

According to The Yankee Group, 40-80% of new business leads are not converted to sales simply due to a lack of follow-up. What does this mean to you? You need to:

a. Follow up as soon as possible: Chances are, your lead is checking out
multiple resources. If you let days pass between when a potential lead submits
their information to your website when you contact them, the likelihood of you
being the first Realtor they speak to dramatically reduces. In fact, a recent Trulia
webinar suggests that if you call a lead within five minutes of registering on your
site, you have an almost 100% chance of reaching them the first time! Set up text
alerts through your MCC for new leads and call them immediately!

b. Keep trying: Called once and didn’t get an answer? Left a message and no one
called you back? People are busy. Try calling again. Often times, it may take five or
six calls before you get ahold of your lead. A brief conversation gives you enough
information to know what they’re looking for and how you can help.

c. Follow up in different mediums: So you called and didn’t get ahold of
anyone. Just like some people learn better by writing than listening, others prefer
email or online communication to the phone. Enroll the lead in your drip email
marketing campaigns. Find them on Facebook and request them as a friend. Let
them know you’re here and you’re responsive. Timlieness is very important when
it comes to real estate transactions so prompt replies and multiple avenues are
great resources in landing new clients.

d. Keep yourself organized: Schedule time every week to make sure you’ve
followed up with all of your existing leads. Don’t let them slip through the cracks.
The longer you put something off, the harder it is to accomplish so make sure there
is always a block of time in your schedule for lead follow-up.

e. Do what you say you’re going to do:  Did you have an initial conversation
with a lead and tell them you’d email them information about financing or details
about your listing, then got busy and forgot to do it? Reach out to them and let you
know you haven’t forgotten about them. In a situation like this, if you’re having a
very busy week, it’s best to at least send a brief reply and let them know they are on
your radar and you’ll get to it as soon as you possibly can. Be sure to always make
tasks like these a priority. Dropping the ball once early in the game can cause a
potential client to lose confidence in you very quickly.

f. Stick with the good leads: Sometimes clients get upset when they get a bogus
lead. It is frustrating to follow-up with someone who was being dishonest to access
your website – but don’t let it get you down. Did they provide a full name? Look up
their number in the phone book. Still can’t connect? Delete the bad lead and move
on. Don’t waste valuable time worrying about a bad lead when you could be
connecting with a good one!

Follow these steps and you’ll be closing deals in no time!

Z57 Sneak Peek: Why Hire a ZPro

Congratulations!  If you’re reading this, that means you’ve either graduated Z57 Academy or are well on your way to becoming a marketing expert. It also means you’ve invested in yourself and in your business. You’ve dedicated yourself to take the time to learn about current marketing trends and how to apply them to skyrocket your success. Most importantly, it means you are leaps and bounds ahead of the average Realtor®, making you extremely valuable to your potential clients.

So how do you show your client that you’re the best choice?
We know you’re the best Realtor® in your area and we want to make sure your future clients know that too. In order to make sure potential clients understand what it really means to work with a ZPro Designated Realtor®, we’re developing a great new resource that you can add to your agent site.

We’ve created a page called “Why Hire a ZPro” that shows your potential clients how your services go above and beyond those of “The Other Guys.” We’re preparing two different versions – one for agents who primarily work with buyers and another for agents who primarily work with sellers. You’ll be able to select your page of choice based on your preference and your page will highlight specifically what you can do to provide excellent service for your clients. It will also show them what “The Other Guys” can do –  and man do you have an edge on the competition!

We’ll be unveiling these pages in the near future.
In the meantime, be sure to keep up the great work and to keep track of all of your successes. Being able to provide future clients with solid examples of a job well done can really impact your ability to sign on solid, qualified clients.

Z57 Spotlight: Featured Listings Program

Did you know that your MCC has a built-in promotional tool for your listings?

With the click of a button, any listing of your choice can be upgraded to be five times more effective with top exposure on Trulia and Oodle. This is an especially great tool if you have a hard-to-sell home; one that has been on the market for a while and hasn’t received the attention from qualified buyers that you were hoping for.

How does it work?
Featured Listings Program gives you top billing with two of the most popular Real Estate listing sites, Trulia and Oodle. Between these two sites, your listing will take center stage in front of over 30 million unique visitors, dramatically increasing the chance your listing will be viewed by qualified buyers. You’ll be closing a deal in no time!

How do I promote my listing? 

1. Log in to your MCC.
a. Click on the “Listings” tab.
b. Check the “Promote Listing” box next to the listing or listings you’d like to
promote
c. Scroll down to the bottom of the page
d. Check the “I agree to the terms and conditions” box
e. Click on “Click Here to Promote My Listings”

It’s that easy!

Follow these simple steps to get five times more exposure for your listings today.