5 Factors That Will Help the 2015 Real Estate Market

2015 Real Estate Picture - Z57 Gold House KeysA Better Market for Buyers and Low Mortgage Rates Top the List

It seems the contributing factors that helped strengthen the 2014 real estate market will continue to do so in 2015 for most U.S. regions, and some hot local markets will really shine. Lower gas prices provide less of a long term impact than most consumers realize, but they still can help in the short term by increasing a potential home buyer’s monthly disposable income.

Learn which hot local markets to watch for and why, and other reasons why real estate is in for another solid year in 2015. Read the full article here.

Happy Holidays from Z57! – Positive RE Market Outlook for 2015

Christmas Presents from NAR and The Fed - Real Estate Market in 2015 - Positive ForecastNAR and The Fed Give Christmas Presents of Good News

Just in time for the holidays, both the National Association of REALTORS® and the Federal Reserve predict the U.S. real estate market will be looking good through 2015.

Continued low mortgage rates, the normalization (leveling out) of home value appreciation, and shrinking foreclosure inventories all point to a positive real estate market in 2015.

This week the Fed reported the U.S. GDP grew at a rate not seen in over a decade, which has the stock market breaking a record high. Voicing parallel positivity about the current economy and that of 2015, NAR also predicts a solid real estate market in 2015 despite ongoing restraining factors.

Holiday Charity and REALTOR® Self-Promotion: Do They Mix?

Charity at the Holidays - Z57 Shares Tips for The Real Estate ProfessionalThe Do’s and Do Not’s of Mixing Charity with Real Estate Marketing

As a real estate professional, effectively networking and cultivating your sphere of influence often means getting involved in the community. But associating your brand image with charity and holiday giving can backfire if done incorrectly.

Z57 shares these 5 real estate marketing tips for making the most out of being good at the holiday season or any time of the year.

And kudos to the REALTORS®, agents and Brokers who are making a difference!

Boston Hits Record High Total Real Estate Value of $100 Billion

Boston Real Estate Hits a Record Total Value of $100 Billion - Boston GlobeBoston’s Real Estate Value Doubles in Just 12 Years

With both the market data and Z57 clients reporting real estate property values rising in almost all regions of the U.S., Boston’s rising values have helped it hit a record new high for the city’s total real estate worth: over $100 Billion. Who are the real winners though? With increased assessment values and property taxes, some area businesses will be feeling the crunch at tax time.

Read the whole article at The Boston Globe.

Will Only “Specialized” RE Agents Succeed in an Amazon-Style Market?

Everything Store of Real Estate - Inman News Article - Z57 Real Estate Blog PostAn Amazon-Style Real Estate Market May Be Coming Soon

Real estate agents have had to adjust how they present the value of their services as consumers now have easy access to MLS listing data. This shift, along with competition and the economy of scale, may have the real estate market heading toward more of an Amazon or Wal-Mart model. To maximize efficiencies and still retain value in the eyes of home buyers and sellers, agents will likely need to become specialized.

With feedback from our real estate professional clients across the country, Z57 hears of plenty of agents still doing well as full-service agents and brokerages. According to this interesting article from Inman News though, the nation’s lowest-producing agents may soon need to focus on providing a specialized role in the real estate transaction process, as “big box store” style brokerages force down real estate commissions.

Roller Coaster Open House Gets Buyer Attention

What’s Next? Z57 Partners with Disney?
“This home showing is fun! . . .And does the roller coaster come with the house?”

Z57 thought this home seller’s roller coaster was an innovative way to get buyers into your house, as well as a guarantee that they won’t be lingering behind in a home tour!

No partnerships between Z57 and Disneyland or between RE/MAX and Magic Mountain have officially been announced, but we’re excited to see the creative way this home seller is getting attention for his home. If any of his neighbors are thinking about listing their homes and attracting buyers, they’re now probably thinking the cookie platter might not cut it.

New Predictions for the Hottest Real Estate Markets of 2015

Hot Real Estate Markets for 2015 - Trulia.com

Hot Real Estate Markets for 2015 – Trulia.com

Just Released This Week, Will These Be the Best of 2015?

Z57 is confident that certain real estate markets will outperform 95% of all other U.S. markets in 2015, and believe that Trulia is likely right on most accounts in their “Top 10 List”. Citing job growth and a healthy labor market as the factors that will drive real estate transactions in these top 10 cities, having a large population of “Millennials” also helped bump up some of these cities/markets as well.

Read the full story and analysis here.

Inflated Home Appraisals May be on the Rise

House on Stack of Money - Inflated Home Appraisals on the Rise

House on a Stack of Money – Inflated Home Values?

Wall Street Journal Reports Issue as Being Widespread

Home appraisers are feeling the pressure to appraise houses at higher than market value: Almost 40% surveyed have felt this pressure recently, a new study reveals. The study also showed that 1 in 7 home valuations examined between 2011 and 2014 were inflated by 20% or more.

Z57 encourages our real estate professionals to keep an eye out for this disturbing trend.

Read more on the brand new real estate study at the Wall Street Journal.